Top SEO Trends That Will Influence Your Work

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Date sent: 2020/04/06 02:55:16
Do you want to boost your SEO ranking online? Are you looking for ways to increase online sales? Then, you need to follow the top SEO trends that will influence your work and allow you to take your business website to the next level. Google had introduced BERT in late 2019. It is a new and unique algorithm which has revolutionized many of the internet trends, especially SEO trends. This is why it is crucial for website owners to remain updated about the latest SEO trends that influence their work. This post looks at the top SEO trends that influence your work in order for you to improve your online presence.

1. Focus on High-Quality & Optimized Content

When it comes to SEO rankings, the competition is only getting tougher by the second. As the saying goes “Content is king”. Content not only impacts the structure of your website, but it also influences the types of links you can build and the internal linking strategy implemented. In order to be successful, you have to make sure that the content is both relevant and valuable at the same time. Always aim to write the most informative content for your users. Moreover, the content should be interesting and users should enjoy reading it. You need to ensure that your content is better than your competitors. This will allow you to stay ahead of the game, especially for long-tail searches which make up to 70 percent of all the searches on the internet. Quality content will also portray you as a leader in your field.

2. Featured Snippets

Every website owner wants their website to come first in the search results. However, you need to get one step ahead of everyone and take advantage of snippets. To achieve a position 0, you will have to leverage snippets. Many SEO experts already know how to use this new feature of Google in the best way possible and that is why you need to start incorporating snippets. Generally, feature snippets are all about quality, concise, and relevant answers to frequently asked questions. Avoid making the mistake of ignoring this trend as it is predicted to driver more than half of all clicks. Furthermore, content creators can utilize this feature for showing the website to get the top spot in rankings.
3. Trustworthiness, Authoritativeness & Expertise
There are three things that you have to keep in mind when creating content for your website in 2020 and these things are expertise, authoritativeness, and trustworthiness. Google does not only focus on reputation, but also expertise and authority of your company. Hence, it is vital that you keep a check on the employees which public content on the website. Website owners need to pay closer attention to expertise and authority when talking about a specific topic.

4. Voice Search

One of the top SEO trends that are taking the world by a storm is voice search. It has had a great impact on SEO. Voice search is something that SEO experts have to consider as it is completely different from a text search as voice search is more conversational. Keep in mind that the queries tend to be a lot longer for voice search. Thus, websites will need to focus more on incorporating the right long-tail keywords. The content has to be designed with creating a voice search in mind. In 2019, it was observed that half of searches were in fact voice search. The takeaway from this SEO trend is that entire phrases will need to be used rather than just keywords in order for users to find you content easily.

5. Technicalities & UX

There is one SEO trend that SEO experts have to consider and that is user experience as well as the technicalities. It includes many things such as the experience people have with the landing page and the search engine result pages. Moreover, the experience users have after leaving your website has to be taken into account as well, like targeted ads and marketing campaigns. There is some technical SEO to user experience. Site speed and page speed have to be considered when discussing user experience. Site speed is one of the major concerns of Google which is why you need to make sure that the site loads within record time and is reengineered to make sure that it loads fast. There are many other things that constitute user experience. You need to make the user experience as pleasant as possible.

Date sent: 2020/06/03 06:43:44

Date sent: 2020/07/30 11:29:23
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