How to create a business flyer

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Image Perso
Date sent: 2020/04/22 15:37:30
To create a professional flyer using line sheet template canva that presents your business in the best possible way, you need to think about the graphics, content and final touch to be given before printing. Below you will find more details on each of these aspects.


The visual impact of a flyer is essential to capture the reader's attention. According to Statistic Brain, the average attention span is 8 seconds , so you don't have much time before the reader switches to something else. Below you will find the main elements to consider to create a business flyer that stands out from the crowd.

Layout - Whichever format you choose, make sure that your flyer is on a page and that all its parts (text, images and white space) fit inside it without making it appear too full. What is white space? Despite the name, the white space does not necessarily have to be of this color. The term indicates the area that separates text and images, preventing the document from appearing chaotic.

Images - A carefully chosen and positioned image can make the difference if you want to create an eye-catching flyer. One option is to take a look at stock image sites that offer high-quality, low-cost, royalty-free photos, illustrations and other graphics. Alternatively you can get free image files through sites like pixabay , but know that in this case the choice of images will be much more limited. With this in mind, make sure that whatever image you choose is relevant to the message you want to convey.

Color - It is widely documented that color, particularly when used in marketing, can influence how consumers feel, think and act. Color psychologist Angela Wright refers to the psychological properties of colors and to the fact that each shade reflects a particular mood and emotion. Be bold and arouse enthusiasm with red, or inspire confidence and professionalism with shades of blue. For younger audiences, consider whether to use cheerful, informal and optimistic tones of orange and yellow in your flyer. Take a look at The Logo Company's Guide to Color Emotions to find out how other companies have used color in defining their brand.

Characters - Don't spoil gorgeous text using a hideous font. Choose one that can be easily read from a distance and that is not too small (minimum 14 pt). Another tip is to arouse interest by varying the font but not to use more than two in a flyer. You could use an attractive bold font for the header and choose a more discreet one for the rest.

Logo - Improve brand recognition by placing your logo on all marketing materials, including flyers. The logo is a way of visually representing your company. It is more effective if it is immediately recognizable and faithfully reflects corporate values. Make sure to place it in the flyer in a prominent but not dominant position.

Social media - They are often free and there is no excuse for not using them to communicate with your clientele. When you create your flyer, enter your username on social media and invite readers to follow you on Facebook, Twitter, Pinterest or any other platform you use.


It is an obvious sentence, but "content reigns supreme". The impressive images will capture the reader's attention, but without adequate information, your flyer becomes useless. Below you will find the aspects to consider to create effective content.

Header - It's your first chance to impress with words, so grab the reader's attention with a headline with a strong emotional value. Ask a question, tell the reader that you can solve his problem or make an irresistible offer. Some examples of header start: We can help you ..., Why not ..., Free offer.

Key message - What makes your product / service / event interesting? Whatever the message you want to convey, make it clear, concise and relevant to your target audience. Who are the people you want to communicate with? Why should they be interested in your business? How can you help them solve their problems? Consider a local barber and an e-commerce specializing in baby gifts. The target audience and key messages of these two activities will likely be very different.

Call to action - Always tell the reader what you want them to do after reading all the information on the flyer. Do you want me to register for an event, visit your website or use a discount code? Tell them with active and concise language. Create a sense of urgency and get the reader to act as soon as possible with offers related to the time factor: book by the date [x] to take advantage of the discount, access the presale to receive a free ticket. Don't forget to enter your company's contact information to allow the reader to find you.

Final touch

You have created a fantastic flyer and you can't wait to distribute it to potential customers. Wait up! You must first make sure that you have given your flyer that final touch that could make a difference.

Paper quality - Having a winning combination of irresistible graphics and persuasive text is key, but it's only part of the process of creating a professional flyer. The final aspect to consider is the choice of paper. A high quality paper with a coated finish will stand out compared to other flyers printed on thin and rough paper. Whatever you decide, remember that your flyer could be your first and only chance to introduce your company to a potential customer, so make the most of it.

Accuracy - It may seem obvious, but it is surprising how many reprints occur due to typing and grammatical errors. Before you start printing or send the flyer to a print shop, be sure to reread the content. This simple step will help you avoid further unnecessary costs and the embarrassment of having to find that the 2000 leaflets already distributed have missing words or contain incorrect contact information. You could also print some preliminary copies with your printer to check the effect that the flyer will have when distributing. This will allow you to make changes to the document before wasting paper, time and money.

How to distribute your flyer

Once the flyers were printed, it was time to distribute them. You probably already know where it's best to do it based on your target audience. If you are still unsure of how to distribute, the choices are numerous. Here are some of them.

Display them in the shop

Distribute them during trade fairs or conferences

Publish them on your website

Email them

You have defined your target audience and chosen the distribution channel. The last aspect to take into account is the timing. Do your key message or promotion have a seasonal character? If you have to promote a winter offer, a wise choice is to distribute the flyers in the transition period from autumn to winter. Evaluating all distribution options carefully and in advance will allow you to get your flyers to the right people, in the right place and at the right time.

Date sent: 2020/06/03 06:32:19

Date sent: 2020/07/30 10:59:59
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