Visit the new Palm Springs Dispensary Lighthouse with its own café.

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Date sent: 2020/05/14 23:29:15
With wicker lounge chairs, a large brick deck and silk floral arrangements, the Lighthouse Hotel looks like a new trendy cafe or trendy boutique.

However, when you log in, you will be asked to provide your ID, as Lighthouse is actually a cannabis pharmacy. This is the latest in Palm Springs and the latest example of how the consumer-oriented side of the legalized cannabis industry increases the luxury factor for de-stigmatizing drugs.

395 North Palm Canyon Drive Lighthouse is the second store run by operators who opened the Coachella store of the same name last year. Palm Springs is not only a pharmacy, but also the Bluebird Coffee Cafe, accessible to customers of all ages through an outside window.

According to the owners, at the beginning of 2020, there will be a public room here, which also serves as an event space, as well as a bakery with counters.

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Co-owner Joseph Rubin said that the lighthouse's goal is to create a space where people feel comfortable when they want to learn more about cannabis and don't want to go to the "main store" where the hemp dishes come from. it is sold.

Instead of posters with potted leaves and dark display cases in floor to ceiling glass vases and hydrangeas. The artists in residence will exhibit works of art for sale in the shop.

"We said, 'We use what we learned from the first chord and go further," said Rubin. - Eliminate the stigma, but experience the people who want to say something about the product. Learn to get all the knowledge of the people who understand what they are doing and people seeking recovery help can provide good service and a medical part. "
While many pharmacies separate the check-in area from the retail store, Lighthouse is an open concept. Rubin said it was "an outdoor experience, Dean and Deluca".

Pharmacies have different rules on how customers can buy products with their ID after registration to verify their age. In the lighthouse, you can browse the shop alone or work with the bud to get them through the structures.

Customers who want to buy cannabis in the form of a flower can look into the boxes with marble shelves, which contain samples in banks, and ask the dog to remove it for sniffing. As soon as they decide, orders are processed and paid for at the checkout.

Kendrick Jackson, an employee of the new Lighthouse office, previously worked as a manager at Denny and has sales experience. He said he likes to know more about the different types of cannabis, such as balms and tinctures, which can be used to solve some physical problems.

"It's definitely an eye-opening experience," he said.

Rubin has said that he wants to fill the shop with different price categories and considers the shop attractive to locals and tourists in Palm Springs. The shop is located in a large corner that once served as a food court, with several kitchens, including oven equipment, which will be transformed into a future oven counter.

Some Palm Springs Dispensary residents expressed concern about a public hearing on the use of cannabis, as city pharmacies may become overly productive. Jeff Kors, the Palm Springs city council, who is part of a council subcommittee on cannabis and helped cut the subject tape last week, said the lighthouse is an example of a well-designed project that included an empty space that it had been reused for free. for ten years.

"Here we had someone who was willing to invest the money to bring it back to life," said Kors.

Compared to other Coachella Valley pharmacies, the second lighthouse location is based on its reputation as a market leader.

Bailey Chapo manages W0lfpack, a marketing company specializing in collaboration with hemp companies. He is working on creating a guide for the dozens of pharmacies that have opened in the Coachella valley since the start of legalization and have selected existing stores.

Although he has yet to see a new location on the lighthouse, he said that Hollywood pharmacies were not always necessary for the company's success. According to her, consumers who make regular purchases are more concerned about the price and quality of products than the appearance of the store.

But he added that there are niches

Date sent: 2020/06/03 05:48:47

Date sent: 2020/07/30 10:53:39
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