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Date sent: 2020/06/17 10:08:07
Video is very important to a successful social media marketing technique. According to a recent survey, nearly half of all digital ad dollars are spent on videos.
But as platform launch new video ad formats and update old ones, it can be difficult to keep up. Tailoring your video to each platform specifications and making sure that your present is looking its best can be a true challenge.
But not if you use our guide to social media video specs.
Read on to find out the latest video specifications for each of the most famous social media platforms.
Facebook videos
Facebook is one of the most important platforms with more than 2.3 billion monthly active users covering almost every demographic. Marketers should consider taking extra time and effort to know the different video choices accessible, and to make videos in the most successful formats for your audience.
Marketplace and feed video specs
Aspect ratio: 9:16 to 16:9
File size: Max of 4GB
Video orientation: Portrait, landscape, square
Video length: 1 second - 240 minutes
Instagram video specs
Instagram is not as largely used as Facebook, but it is near behind as the 3rd most famous social platform with seventy-one percent of marketers advertising on the platform. With a powerful base of teen and millennial users, Instagram is an especially valuable area to share videos if your focus customers are young. It is also an easy video publishing area for marketers to navigate with just 2 types of videos.
Feed video specs
File size: Max of 4 GB
Video orientation: Portrait, landscape, square
Aspect ratio: 1:91:1 to 4:5
Resolution range: No max resolution
Video length: Three seconds - sixty seconds
Story and IGTV video specs
File size: Max of four GB
Video orientation: Portrait, landscape, square
Aspect ratio: 9:16 to 16:9 to 4:5
Video length: three seconds - sixty seconds
Resolution range: No max resolution
Twitter video specs
Like Instagram, Twitter is a mainly great video platform for businesses that cater to younger customers. The platform focus audience in their 20s, and posts usually have a fun, punchy tone. Use these spec guidelines, make twitter videos to offer fast company news updates, promote your blog content, or share industry matched news.
Organic and ad video specs
Aspect ratio: 1:3 to 3:1
[b]Max: 512 MB
Video orientation:[/b] square, portrait, landscape
Resolution range : 32x 32 to 1280 x 1024
Video length: Five seconds to 140 seconds
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